Sales strategy for start-ups is an imperative. A well thought out sales strategy will create firm foundation stones for your new business. The sales strategy is the next logical step following your business plan. Knowing who your target customers are, how they think, act and behave is crucial. A sales Strategy for Start Ups will define your people, processes and systems. A well thought through Sales Strategy will dovetail with your marketing activity to maximise the return on investment of every pound you spend. You will be able to maximise every sales and never leave money on the table.
The Essential Sales Strategy for Start Ups
You won’t find your sales strategy in a text book or on-line package, if you do it won’t be the right one. Each business is individual and as such your sales strategy needs to be tailored to your business. A Sales Strategy for Start-Ups would define your:
- Sales Objectives – What does sales success look like and when will you know if you have got there? Remember if you can’t measure it you can’t manage it.
- Sales People – what are the skills, qualities and product knowledge you need them to have?
- Sales processes – how will your sales processes ensure you capture every sale opportunity.
- Sales systems– where will you store your prospects and customers? How will you use your customer database, who will own the customer, sales or marketing?
- Sales metrics – at the heart of every sales strategy for start ups should be the sales metrics. How will you measure your success, improve your sales performance?
A sales strategy for start ups doesn’t have to be difficult or complex. It should be linked to the marketing strategy and plan and sales and marketing should work together to achieve the business objectives.
Sales Strategy for Start Ups Expert
With over 30 years experience I have helped all sizes of business develop their marketing and sales. What that time has taught me is that you have to a strategy and a plan. You can’t bumble along trying different tactical ideas, one after the other. As a sales strategy for start ups expert I can quickly and cost effectively show you how to set up your sales function. How to measure and monitor everything you do. More importantly how to train and support your staff to deliver your sales objectives.
Interested to discuss then why not call 01442 244654 and ask for me Ursuline.
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